本期內容簡介
商業計畫書這樣寫才吸金
來自MIT商業論壇的實戰經驗
Business Plans That Win $$$
Lessons from the MIT Enterprise Forum
商業計畫書這樣寫才吸金
來自MIT商業論壇的實戰經驗
Business Plans That Win $$$
Lessons from the MIT Enterprise Forum
章節
- 封面
- 目次
- 書名頁
- 重點導讀
- Chapter 1 開始前──投資者的關注點及提防點
- Chapter 1 Before Starting–What Investors Look For–And Look Out For
- Chapter 2 準備過程──投資者如何從封面評判整份商業計畫書
- Chapter 2 The Preparation Process–How Investors Will Judge a Business Plan By Its Cover
- Chapter 3 公司簡介──隨著業務成長,公司希望成為什麼?
- Chapter 3 The Company–What Does The Business Want To Be When It Grows Up?
- Chapter 4 市場與競爭──使用者有何利益以及其他行銷問題
- Chapter 4 Markets and Competition–What's the User Benefit?–and Other Marketing Issues
- Chapter 5 銷售與支援── 產品如何銷售和支援?
- Chapter 5 Sales and Support–How Will The Product Be Sold and Supported?
- Chapter 6 製造──投資者如何看待開發與製造
- Chapter 6 Manufacturing–How Investors View Development and Manufacturing
- Chapter 7 管理──管理團隊是什麼樣子?
- Chapter 7 Management–What Is The Management Team Like?
- Chapter 8 財務──那些討厭的財務預測!
- Chapter 8 Financials–Those Darn Financial Projections!
- Chapter 9 投資──尋找資金
- Chapter 9 The Investment–Shopping For Funds
- Chapter10 募資簡報── 表演時間到了
- Chapter 10 Making The Pitch–And Now, It's Showtime
- Appendix 1 潛在投資者如何評估──他們想要投資的企業?
- Appendix 1 How Do Potential Investors Value–A Business They Would Like To Invest In?
- Appendix 2 商業計畫書檢查清單
- Appendix 2 Business Plan Check-List
- Appendix 3 基本商業計畫書大綱
- Appendix Basic Business Plan Outline
- 延伸閱讀
- 版權頁